Israel-based confectionery firm Carmit Candy is set to unveil a new line of functional confectionery products at Natural Products Expo West, which will be held in the US from 8 March to 10 March 2013.
Some of these products include weight-management wafer-bar with glucomannan and potato extract; bone-health chocolate coin with calcium, vitamin D and vitamin K; and immune-health sugar-free toffee chew with echinacea, vitamin C and zinc.
Carmit Candy chief executive officer Steve Grun said this is a natural progression for the company, after developing and launching innovative products in the global gluten-free confectionery market.
"We have made an investment to expand our reach in the fortified confectionery and supplement markets," Grun said.
"The fortified confectionery market is a strategic direction for us and we hope to further establish Carmit as a leading private label manufacturer for value added and healthy confectionery products," Grun added.
Carmit Candy Industries, founded in 1973, is involved in manufacture and market a wide selection of confectionery products under the Carmit brand to the private label brands across the world.
The company's products include chocolate coins, marshmallows, dairy-free chocolate, gluten-free wafers, chocolate bars, lollipops and toffees under Ego and Lenny's Magical Candies brands.