New launch will be supported by online activity, product sampling and in store display units.
Collectable specialists Magic Box Int has launched Zomlings series two.
The Zomlings are currently the focus of a new TV advertising campaign that started on September 13th and the campaign will deliver almost 400 boys four to nine TVRs.
The launch will also be supported by online marketing activities, product sampling and in store display units.
Esdevium Games is Magic Box Int’s toy trade partner for Zomlings series two, and sales director Steve Buckmaster said: “Zomlings series one sold really well for us, combining a great range of collectibles with superb price points.
"Series two builds on that winning formula whilst developing the range a little and releasing at a key time of year for playground crazes and collectables”.
Prices for Zomlings start at 50p and Magic Box Int and Esdevium have free standing display units available to help independent retailers to drive extra sales.
