LeadMaster Announced Its Participation in The Outback Air Race 2012 in Support of RFDS

LeadMaster Australia Pty Ltd ("LeadMaster") today announced its participation in the Outback Air Race 2012 in support of the Royal Flying Doctor Service ("RFDS"). 

RFDS provides emergency aero-medical and primary healthcare across Australia. It operates a fleet of 61 aircraft from 21 bases across Australia and flies the equivalent of 25 round trips to the moon each year. The doctors and flight nurses are responsible for the care of nearly 270,000 patients every year. 

RFDS is a not for profit charitable organisation that relies on the support of governments, companies, communities and individuals to continue providing its extensive emergency and primary healthcare services.

Since 1996, more than $1.2M has been raised for RFDS by the Outback Air Race. 19 teams will participate in this year's event, which will start on August 27th in Ceduna, SA, on the Great Australian Bight and finish in Darwin, NT, in the Top End on September 8th.

Teams will fly 3,700km (2,300 miles) over 10 days in small single engine aircraft across the vast interior of Australia to various iconic locations such as Innamincka, Charleville, Longreach, Cloncurry and Mataranka (see image). 

LeadMaster has entered Team Lima Mike and commenced its fundraising efforts with over $2,000 being donated already from its community 

"Whilst the costs of participating are significant (approximately $15,000), we believe that the cause is absolutely vital" said LeadMaster Australia CEO, David Mackey who is also the pilot for the Team.

"Each year we contribute to a range of activities as part of our Corporate Social Responsibility or what some refer to as 'giving back'. Considering the importance of the work that RFDS does for the community at large and the fact that this event only occurs once every three years, we have decided to make a special effort in helping to raise funds via our participation in Team Lima Mike."

Team Lima Mike has also received assistance from Aero Refuellers, an Albury based company, who will be assisting with the logistics of supplying the required aviation fuels via their national network of fuelling locations (http://www.aerorefuellers.com.au). "The planning and logistics of this journey are significant, and a reliable supply of fuel is obviously of key importance to aircraft operations! Having the support of an organisation like Aero Refuellers is very comforting and we wish to recognise their contribution" said Mackey.

About LeadMaster Australia

LeadMaster Australia Pty Ltd is a leading provider of On Demand software and services helping organisations optimise their Sales and Marketing functions with its cloud-based CRM, Inside Sales Services and Data Management solutions. LeadMaster's flagship CRM offering delivers an industry recognised sales and marketing product praised for its ease of use, competitive pricing and flexibility. 

The Company's Inside Sales Services solutions combine the power of the LeadMaster CRM with a highly efficient and successful B2B and B2C contact centre service offerings (outbound sales, qualified appointment setting and lead generation) with an established track record of helping customers source and monetise millions of dollars in new sales revenue every year.

In addition, with high quality data as an absolute cornerstone for successful sales and marketing initiatives, the Company also harnesses the power of its data management capabilities to offer a range of additional business management services, including helping businesses keep their valuable contact lists cleansed and ready for use. 

LeadMaster Australia Pty Ltd is committed to providing its customers with best in class tools to deliver measureable return on investment. Currently, there are over 10,000 global LeadMaster CRM users. LeadMaster Australia, with offices in Sydney, Hong Kong and Singapore, is the exclusive Distributor for LeadMaster CRM in Asia Pacific and India. LeadMaster partners are located in Singapore, Hong Kong and China.