Corporate Express has set its sights on the mid-market as it transitions to the Staples brand under the leadership of Australia/New Zealand president Jay Mutschler.
Mutschler told Stationery News that Staples/Corporate Express did not have a high presence in the middle market in Australia until now.
"The mid-market is strong globally but not in Australia but we are rapidly gaining market share," he said.
The mid-market is generally considered to be between 20 and 200 office workers.
Mutschler added that a name change from Corporate Express to Staples was not "top-of-mind" as his priorities are "increasing market share and customer service".
"The co-branding process is underway and the transition should be completed in 18 to 24 months," he said.
Read the full interview with Jay Mutschler in the June issue of Stationery News.
