LEGO Teenage Mutant Ninja Turtles toys have launched in the UK.
The collection includes five sets inspired by Nickelodeon’s recently launched computer-animated Teenage Mutant Ninja Turtles TV series.
LEGO Turtles consists of sets, vehicles, scenes and Minifigures across a range of price points. Some sets will also have an "alternative build option" which will be available to download online later this year.
The range consists of The Shellraiser Street Chase, Turtle Lair Attack, Stealth Shell in Pursuit, Shredder’s Dragon Bike and Kraang Lab Escape.
LEGO Turtles is being marketed with on air, online and PR support, as well as retailer events across the UK. Pop group McFly even recently experienced the range at Toy Fair.
“The anticipation for the LEGO Turtles range amongst retailers and fans has been phenomenal and the range will not disappoint as LEGO has done a fantastic job of capturing the essence of the Turtles and their world," said Mark Kingston, VP, Consumer Products, Nickelodeon & Viacom.
"We are confident that the sets will be a real hit with Turtles fans, parents and kids.”
LEGO UK Brand Manager Justin Clasby added: "The partnership has led to the development of an action-packed range, reflecting the humour, nostalgia and entertainment that is perfectly matched between LEGO and Teenage Mutant Ninja Turtles."
The licensing deal for LEGO Turtles was announced last October.
