BASIS Science, Inc. today launched a new wrist-based health tracker and online personal dashboard designed to help people easily incorporate healthy habits into their daily routines. The multi-sensor Basis band and free web service, priced at $199, provides a comprehensive picture of health and a simple way to help people adopt and maintain improvements in activity and sleep.
"Every year, in their quest to become healthier, millions of people join a gym, start a new health program or download a fitness app," said Jef Holove, CEO of Basis. "Often these approaches are too rigid to accommodate life's ups and downs, require us to log our lives manually, or can be too time-consuming to fit into our busy schedules. Basis solves these problems to help people build lasting healthy habits," said Holove.
Basis' unique approach allows people to choose healthy habits--small changes in their fitness and sleep routines--that work best for a busy lifestyle. Users can access more than 10 different habits around getting more activity and better sleep including: "Don't Be a Sitter", "Consistent Bedtime" and "Step It Up". To keep people motivated and engaged, the Basis system automatically adjusts users' habit goals according to real-world progress and rewards achievements along the way.
Unlike other devices, the Basis band continuously measures motion, perspiration and skin temperature, as well as captures heart rate patterns throughout the day and night. This physiological data is then uploaded to a secure cloud-based service where Basis' proprietary algorithms provide key activity and sleep metrics including steps taken, caloric burn, sleep quality and resting heart rate. Basis' sophisticated sensors can automatically detect periods of activity and sleep eliminating the need to manually switch modes, as well as recognize when habits are achieved each day.
