Naked Brand Group Inc. a global lifestyle brand focused on innovative and luxurious innerwear, loungewear and sleepwear, has launched a totally revamped and enhanced online shopping platform at www.thenakedshop.com, it said in a statement.
The launch of this new ecommerce platform is aimed at optimizing direct customer experience online and mobile. It also coincides with the roll out of new product packaging, marketing, advertising and social media campaigns alongside Naked’s new men’s collections launched in February starting at Nordstrom stores across North America.
“We expect our new ecommerce platform will be a critical channel for connecting directly to customers and we believe it has enormous growth potential, particularly as we expand into woman’s intimate apparel,” said Joel Primus, founder and president of Naked.
Beyond a new online storefront that enhances user shopping experience for all devices including mobile, Naked’s ecommerce platform leverages the company’s new enterprise resource planning software and third-party logistics partner, which position Naked for rapid growth and scalability.
“Our objective in expanding and enhancing our entire ecommerce and logistics platform was to improve the overall experience for our loyal customers while creating an environment to drive trial and engagement with new customers,” says Carole Hochman, CEO and chief creative officer of Naked.
