Play advice website Good Toy Guide has added extra services and opportunities for toy companies, following the overwhelmingly positive response to its launch.
The evaluation report is getting great feedback as a very cost-effective way to get insightful information about products.
However, Good Toy Guide says the licence to use its logo is most in demand.
So, the company has introcued two new options:
1. Ranges of similar play value, like Hama beads, Plasticine or Sylvanian Families, are now able to buy a range licence, subject to additional product testing, which they are able to use on all the products within their range.
They also benefit from having their own page on the Good Toy Guide website, where consumers can see the whole range, thus maximising cross selling opportunities.
2. Companies with a variety of different 'good toys' can purchase a master licence for the year which enables them to submit as many products as they like for a single fee.
All products that are featured on the site will automatically have the licence and can benefit from using the Good Toy Guide logo as soon as they appear in the guide.
