OneBeat today released its electronic dance music entertainment app exclusively on the Xbox 360 video game and entertainment system from Microsoft. The app is a one-stop portal for EDM lovers and launches with an array of never-before-seen content and programming that deeply immerses viewers in EDM lifestyle through the eyes of the DJs, festivals, fashion, dancers, travel and fans that make up this global phenomenon. In June, the app will add live streaming performances, event calendars and ticket sales to the mix.
"The EDM movement has revolutionized in the past couple of years, making it one of the largest communities of millennial influencers in the market today," said Mikhail Lapushner, CEO of OneBeat. "The OneBeat Xbox 360 app brings exclusive, premier EDM content to one of the largest-scale entertainment channels with millions of highly engaged users, providing more accessibility to this demographic and culture than ever before. We are thrilled about what this means for fans, talent and advertisers around the world."
OneBeat's broadcast-quality video content showcases a behind-the-scenes look at the state of the art technology, pioneering artists, cultural icons and global events that shape EDM culture. The app will launch with eleven original shows for the Xbox audiences including:
DJ Answers: Exclusive Q&A's with elite EDM artists as they answer burning questions designed to reveal the personality behind the public personae.
You Should Know Me By Now: A profile series on DJs who have earned years of industry respect—now on the verge of breakthrough to the next level of success
On Tour: Documentaries on the frenzied torrent of an elite DJ's touring schedule. Gives an all-access pass into clubs around the world from the eyes of the DJ.
Them-antics: A look inside some of the world's most interesting EDM parties—from the location to the costumes to the themes—OneBeat reveals these unique experiences.
On the Record: A biography series that explores the backgrounds, influences and lifestyles of the world's most famous and influential DJs/producers by revealing the successes and struggles that paved their way to fame.
This is my Life: An artful montage revealing a day in the life of EDM scene regulars, giving respect to the party people that make the scene go round from door girls to sound guys.
Road Trippin': A premium reality show chronicling the best music festivals around the world, featuring millennial host Kirsten Brophy . Revealing the authentic EDM experience, Kirsten discovers the music, art and party people of each episodes featured event.
EXPOSED: A travel show featuring diverse EDM destinations through the lens of a jet-setting party-goer—from the stunning villas, VIP access and the ultimate experience in travel, leisure, adventure and luxury.
Keep it Movin': A docu-reality series featuring four talented young music producers and underground party promoters fromStaten Island who struggle to make it beyond their blue-collar backgrounds and realize their ultimate dream.
GoGo Tales: An inside look into the life of a GoGo dancer who rediscovers her role in the seductively seedy New York scene of underground house music, running the roost at Club System in Long Island—all while maintaining a semi-normal home life.
Club King: A premium docu-reality series following legendary nightlife promoter Mark Baker as he produces the most fabulous parties and events in NYC—from the drama and headaches behind the events,, to the house rocking DJs and sparkling shows of champagne.
"The EDM culture is a rich environment for interesting people, places and events," said Joseph Kanellitsas, Chief Creative Officer OneBeat. "Our exclusive content captures a behind-the-scenes look at the colorful stories that make this industry what it is. We are excited to bring this content to life—showcasing the DJs, the fans, the promoters, the dancers and more--through the Xbox 360 app."
All episodes are available in short-form programming (less than 10 minutes) profiling the talent and amazing visionaries that make up this incredible music movement.
The ad-supported app is now available for download to Xbox LIVE Gold members in the U.S., U.K., and Canada at no additional cost.
