In response to consumer demand for greater in-kitchen and on-the-road convenience, the San Diego seafood provider introduces cans with easy-open, pull-tab lids across multiple seafood product lines simultaneously.
Starting 13 October, five of Chicken of the Sea’s most popular products will be available in cans with pull-tab lids marketed under the new EZ-Open label, with more products planned. The enhanced line can be found at supermarkets nationwide.Chicken of the Sea Solid White Albacore in Water in EZ-Open Cans (5 oz.)Chicken of the Sea Solid White Albacore in Water in EZ-Open Cans (7 oz.)Chicken of the Sea Solid White Albacore in Oil in EZ-Open Cans (5 oz.)Chicken of the Sea Chunk Light Tuna in Water in EZ-Open Cans (7 oz.)Chicken of the Sea Skinless & Boneless Pink Salmon in EZ-Open Cans (5 oz.)
According to Maureen McDonnell, Chicken of the Sea director of brand marketing, the company is continuing to invest in traditional can technology to provide consumers with shelf-stable seafood in the familiar packaging they’ve come to expect.
McDonnell said: “Busy moms and families are always on the lookout for protein-rich meals that are quick, affordable, and can be enjoyed anywhere.
“Our research indicates that consumers see convenience and time savings as key purchase considerations for seafood, so we know that Chicken of the Sea tuna and salmon lovers will respond positively to our new EZ-Open cans.”
Beyond responding to customer requests for greater convenience, Chicken of the Sea is launching its new EZ-Open cans in response to the January 2016 release of the Dietary Guidelines for Americans 2015-2020, which encourage Americans to choose seafood in place of other protein foods for two meals (or 8 ounces) per week.
The report concludes that average seafood consumption is below recommendations for all US age and gender groups and suggests dramatic changes in the American diet to increase this intake – such as choosing a salmon steak or tuna sandwich over traditional choices.
