Kellogg's is expanding its product range with the introduction of new products that are claimed to be made with traditional ingredients.
The new Kellogg's Origins range includes flake-based cereals, granolas and mueslis that are made with ingredients such as nuts, grains and fruits.
The company has also used hearty muesli, with the textures of seeds and flavors of apricots and coconuts in the making of Kellogg's Origins.
Kellogg's has launched Kellogg's Origins Apricot Cashew Coconut with Raisins & Almonds Muesli, Cranberry Almond with Pumpkin Seeds Granola and Fruit & Nut Blend Cereal in response to increasing consumer demand for wholesome foods.
As stated on the company's website, nearly 51% of people prefer foods made with recognizable ingredients.
Kellogg's currently produces over 1,600 foods under Kellogg's, Keebler, Special K, Pringles, Kellogg's Frosted Flakes, Pop-Tarts, Kellogg's Corn Flakes, Rice Krispies, Cheez-It, Eggo and Mini-Wheats brands.
The company generated close to $14.6bn in sales last year.
