Amira Nature Foods, a global provider of packaged Indian specialty rice, has entered into a strategic partnership with Snapdeal.com, India’s largest online marketplace.
With the agreement with Snapdeal, Amira becomes the first rice brand to be available on an online platform in India.
The deal enables customers to purchase a wide range of the company's premium products online.
Amira Group chairman and chief executive officer Karan A. Chanana said: "We are very excited to secure this partnership with Snapdeal.com, which enables us to participate in India's robust e-commerce growth and bring Amira's premium basmati rice to even more consumers.
"We look forward to continuing to expand Amira's distribution around the world and across multiple sales channels."
According to Cisco's most recent forecast in its Visuals Networking Index (VNI), India's internet users are projected to more than double to 526 million by 2018 from 213 million in 2013.
