Trade Resources Company News Novelis Confirms UPM Raflatac's Vanish Label Films as Recyclable

Novelis Confirms UPM Raflatac's Vanish Label Films as Recyclable

Aluminium cans recycler Novelis has confirmed that the UPM Raflatac’s 23 micron Vanish label film is sufficiently light and does not affect the quality of recycled aluminum.

The ultra-thin Vanish PET label film, which is proved to be recycling-compatible, allows three functionalities which were previously considered impossible.

These include self-adhesive labeling on beverage cans; recyclability with aluminium cans; and the opportunity for beverage brands to market small batches cost-effectively.

UPM Raflatac films director Tuomo Wall said: "Vanish is an attractive and exceptionally versatile label material - and an ideal choice for companies like Saimaan Juomatehdas which strive to create high-quality products that are visually impressive.

"VANISH also introduces a solution for product decoration on smaller batches of beer and other beverages in a way that's economically viable and at the same time environmentally conscious.”

Finnish brewery Saimaan Juomatehdas has adopted Vanish by launching a craft beer in labeled aluminium cans.

The cans featuring Vanish lable are integrated into a refundable deposit system for recycling.

With recycling rate as high as 95%, the refundable deposit cans are said to be the most recycled container category, UPM Raflatac said.

Saimaan Juomatehdas CEO Jussi Laukkanen said: "Saimaan Juomatehdas is committed to sustainability, so we wanted to come up with a canning solution for our smaller beverage batches that would match our principles.

“We explored different options and discovered the Vanish label material. Together with UPM Raflatac and Auraprint, a printing house specializing in labeling solutions, we started looking into the possibility of applying it to recyclable cans - and everything started to fall into place.”

Source: http://recyclable.packaging-business-review.com/news/novelis-confirms-upm-raflatacs-vanish-label-films-as-recyclable-041016-5023360
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