Trainees Visit Geely Automobile Hangzhou Bay Production Base and Dialogue with Li Shufu

On December 19, led by Baosteel Group Co Ltd chairman Mr Xu Lejiang "dianshan corps" trainees visit Geely Automobile Hangzhou Bay production base and dialogue with Geely Chairman c. Xu Lejiang hopes that "dianshan corps" trainees will learn the wisdom of entrepreneur Li Shufu, change positively in thinking, broaden their horizons, form forwarding momentum and energy and contribute to Baosteel second pioneering.

Geely Group, founded by Li Shufu is China's first private car production enterprise, possessing three brands Dorsett, Global Hawk, England and 30 vehicle product varieties. By end of last year, Geely Automobile has over 2.2 million of accumulated social population. In recent years, faced with external market environment deterioration and internal development contradiction, Geely Group is acclaimed and emulated in its exploration and experience in implementing forward-looking strategic transformation from "price advantage" to "technology leadership", successful acquisition and operation of Volvo and making it profitable. Geely Hangzhou Bay production base located in Ningbo Cixi mainly produce Dorsett brand models.

During the exchange, Mr Xu Lejiang said that Geely's development is noteworthy and Li Shufu's entrepreneurship admirable. Xu Lejiang points out, Geely Group's success is inseperable from Li Shufu's unique concept, accurate judgement, firm belief and foresight and vision and these valuable points are worth learning. In the difficulties and setbacks in the first venture, Baosteel has accumulated valuable production, technology, business and management experience, as well as entrepreneurship with features such as facing difficulties, responding to challenges, strictness and innovation. This is Baosteel people's valuable asset. Currently, Baosteel shoulders arduous and significant second venture and restructuring and development task. Based on first venture, Baosteel people need to further change in thinking, broaden their horizons and foster more comprehensive entrepreneurial qualities. 

Mr Xu Lejiang hopes that "dianshan corps" can study and comprehend in depth the wisdom and spirit of the successful entrepreneur, form constantly exploring and forwarding momentum, and contribute wisdom and strength to Baosteel second pioneering. Meanwhile, Mr Xu Lejiang hopes Geely can establish closer cooperative relationship with Baosteel. Li Shufu expresses his sincere thanks to Baosteel for its support for Geely's development over the years. He hopes that Geely will have more opportunities for cooperation with Baosteel. Xu Lejiang and Li Shufu also exchange views on the future cooperation direction, respective development prospects, economic landscape and market situation changes.

"Dianshan corps" trainees learn from Li Shufu in Geely Group, development planning, brand strategy and entrepreneurship. Li's answers are simple but full of wisdom. He said that at the start one should choose the right direction. He said that "Industry which nobody is engaged in is the right entrepreneurial direction. Opportunity seen by everyone is certainly not opportunity!" Moreover, one should consider the input and integrate available social resource as much as possible. One should devote main energy into the most cutting-edge, core areas of expertise. One should be alert to the problem of internal operating efficiency reduction when the enterprise enlarges. One should adhere to the principle "leadership serves employees, departments serves front-line". Li Shufu's tenacious, dauntless spirit, pragmatic simple and direct way of thinking and acting, as well as optimistic, wise and direct personality impress everyone.

Before the exchange, Xu Lejiang and his retinue also visit part of the production site of Geely Automobile Hangzhou Bay production base and vehicle finished product showroom.