Sprout Foods has introduced new clear food pouches for its line of organic baby food.
The updated line features existing Sprout Organic Baby Food flavors in a transparent pouch so parents can see what's inside the pouch while they continue to feed their babies the flavors they love.
Sprout Foods was the first company to introduce organic baby food in a convenient pouch, which set the stage for the pouch trend back in 2009. Now, the brand is proud to announce the release of eight clear pouches with plans to release 20 pouches by December.
By early 2017, Sprout will have the most comprehensive line of clear pouches on the market for babies and toddlers.
"Moms want to know what's in their baby's food, and what better way to give them that peace of mind than by actually showing it to them before they purchase it," says Rick Klauser, CEO of Sprout Foods.
"Sprout has always been committed to honest transparency in all that we do starting from carefully sourced ingredients, like whole organic fruits and vegetables, to creating innovative clean recipes. We made it our mission to transition all our recipes to clear pouches. We are proud of our existing recipes and have nothing to change."
Consumer demand for more transparency in the food space has been increasing in recent years. As brands are just beginning to respond to this demand, with efforts such as GMO labeling and honest ingredient lists on packaging, Sprout Foods has been ahead of this trend since the company was founded in 2009.
In addition to the new clear packaging, Sprout Foods is the only baby food company to pledge the names of their varieties match the primary ingredients in the recipe.
"What you see on the front of our packaging is what you'll see at the top of our ingredient list. We're the only brand dedicated to honesty in our product names across all of our lines and that's where some competitors fall short," says Klauser.
"We have been honest since the day we launched and are devoted to continuing to deliver products that parents can feel good about giving to their children."
Sprout Foods provides premium organic foods for babies, toddlers and their families that encourage happy and healthy eating. Founded in 2009, Sprout was the first company to introduce baby food in a pouch, triggering the explosion of the organic baby food pouch segment in the U.S.
