Company u-turns on 'no plans' to change stance as pressure mounts from Let Toys Be Toys
Morrisons is gearing up to switch from gender to price-based toy signage in its stores.
Marketing Week reports that the supermarket, which previously announced it had "no plans" to change its in-store displays, now plans to end its use of pink and blue categorisation.
A recent report from the pressure group Let Toys Be Toys disclosed that Morrisons had the 'most gendered in-store signage'.
It is not yet clear when the supermarket intends to implement the new marketing strategy but Morrisons is the latest in a growing list of retailers to agree to end the practice of 'girls' and 'boys' signage that includes M&S, Tesco, Next and Toys RUs.
Source:
http://www.toynews-online.biz/news/read/morrisons-plans-to-drop-gender-based-toy-signage/041815
