Drinks Americas Holdings (DKAM), an American broker for Mexican beer, has shipped 17,000 cases of the Day of the Dead Craft Beer in the US in October 2013.
Mexican brewery Cerveceria Mexicana has brewed all the beers using new processes, fermentation and aging systems. This Mexican beer was introduced to the US by Drinks Americas five months ago.
It is currently available in over 32 states and being carried by over 40 Distributors. The company's US market is being supported with 11 sales people and a team of brand consultants who conduct regular tastings and events across the country.
Drinks Americas Holdings Day of the Dead Craft Beer national brand manager Joe Belli said that the Day of the Dead craft beer is the leader of Mexican craft beer.
"We are in position to own this category and then follow suite with other craft beers. Within my many years in the alcohol brand building business I have never seen such huge and fast response from the industry and consumers," Belli added.
Image: Drinks Americas has shipped 17,000 cases of Mexican craft beer in October in the US. Photo: courtesy of PRNewsFoto/Drinks Americas.
