PTI reported that TATA Motors owned Jaguar Land Rover recently launched its all new version of sports utility vehicle Range Rover with the price starting from INR 1.72 crore.
The company, which is looking to strengthen its presence in the Indian market said that it will look at launching smaller luxury SUVs to compete with the likes of BMW’s X1 and Audi’s Q3.
Mr Scott Dicken manager of Global Range Rover Brand said that “The new Range Rover is one of the most iconic vehicles from the JLR portfolio. The global reveal of the vehicle took place in September this year. As India is our priority market, now we are introducing the model here.”
Depending on specifications and variants, the price of the new Range Rover can go up to INR 1.9 crore. The vehicle will be available in both petrol and diesel options.
While the petrol version will be powered by a 5 liter V8 engine, the diesel one will have a 4.4 liter V8 engine.
Commenting on the company’s plans for India, Mr Rohit Suri VP of JLR India said that “We are looking at smaller categories of vehicles and products are at initial planning stages.”
Mr Suri said that the segment where BMW, Audi and Mercedes are significant players is where prices start from INR 25 lakh and above.
He said that “It is a very important and dominant segment and we are considering entering that segment.”
Mr Dicken said that “When the industry is gradually downsizing in terms of vehicle’s power train and other specification, we cannot avoid it and we are looking at all options.”
Asked about the possibility of assembling more models in India to have a price advantage, Mr Suri said that “We are looking at more models to be assembled in India. We are conducting a study to find which model will make a business sense for us but nothing has been decided yet.”
He added that Evoque is also one of the models being considered for assembly in India.
Currently, JLR assembles only the Freelander in India at TATA Motors’ Pimpri plant.
