Popular Pakistani jeans brand Stoneage has launched its latest 'Denim Forever' campaign along with a new flagship outlet in Lahore.
The newly opened store features a range of denim products, such as soft, skinny jeans, pleated cotton t-shirts and rough denim jackets.
The outlet also offers the firm's fall/winter collection for 2012 titled 'celebrating individuality', which includes jeggings, cargo bottoms and tunics.
The store sports a colourful cow-boyish look, adorned with recycled pipes, container metal and wood to give a grungy yet eco-friendly feel.
The ambience includes graffiti walls, subtle colours on ceilings, funky wall hangings and aesthetically-framed photographs.
Established in 2006, Stoneage is a part of the Crescent Bahuman Ltd, one of the country's leading denim exporters, which boasts a clientele as versatile as Levi's, Mustang, Bensherman and Xpress Ltd. The brand specializes in a variety of western clothing items for men and women.
Source:
http://www.fibre2fashion.com/news/apparel-news/newsdetails.aspx?news_id=117325
