Drinks Americas Holdings, a US-based broker for Mexican beers, has partnered with three chain retailers to expand the distribution of its Day of the Dead Craft Beer in South Carolina.
The three retail chains include Total Wine, Greens Discount Beverage and Frugal MacDoogal.
Established in 1991, Total Wine distributes 2,500 different types of beer ranging from beers to microbrews and imports. It currently operates 100 retail stores across 15 states in the US.
Greens Discount Beverage is a distributor in South Carolina with four locations in the state.
Frugal McDoogal is a wine and beverage warehouse that offers liquor, liqueurs and wine in the state.
Drinks Americas Holdings CEO Timothy Owens said: "Having our craft beer brands in these highly trafficked large South Carolina retail locations afford us with a valuable opportunity to grow sales and increase brand awareness in this market."
Image: Drinks Americas expands Day of the Dead Craft Beer distribution. Photo: Courtesy of PRNewsFoto/Drinks Americas Holdings, Ltd.