New Vision Packaging has developed an environmentally friendly Easter egg box for the luxury chocolate brand Elizabeth Shaw.
The 200g egg box, which features the new packaging design, is being sold exclusively in Asda stores across the UK.
Featuring an A-frame, pinch pack design, the box's structure is made entirely of virgin-grade card. The box has been designed so that the chocolate egg inside grips to the window cut-out, which means that that no additional fixtures are required internally to hold the product in place.
The only plastic in the pack is the small amount used to bag the mint / crisp collections that are included alongside each egg.
In addition to the structural design, New Vision Packaging also handled the manufacturing process for Elizabeth Shaw, overseeing production of both the Mint Collection Egg, and the Crisp Collection Egg cartons.
Commenting on the project, New Vision Packaging managing director Stephen Shortland said that there is a lot of pressure on manufacturers when it comes to the amount of packaging used for seasonal products.
"We're delighted to be continuing our long-standing relationship with Elizabeth Shaw and to have created a streamline pack that meets all of the client's needs and achieves shelf standout," Shortland added.
This is the Elizabeth Shaw's first move into pinch pack egg cartons for Easter. New Vision Packaging completed the Easter Egg project as part of its sole-supply agreement with Elizabeth Shaw, which was announced in 2012.
