The design agency was originally briefed to draw attention to the scientific expertise and ingredients behind the products.
The newly formulated products are designed to benefit both the scalp and the hair, with a new active ingredient 6-Gingerol, offering anti-oxidant, soothing and purifying benefits.
Jon Davies, creative director at ButterflyCannon, said to help communicate this benefit, the design agency developed the ‘6-Gingerol’ icon which features on all packs as well as appearing in the brand’s wider communication.
“The new design brings a professional and efficacious aesthetic to the brand through its use of bold sans serif typography and premium bright foils. Our aim was to echo the feel of an upmarket hair salon, creating that lovely balance of minimalism and luxury with its architectural clean lines and high-end precision materials,” he said.
