Daniel Pein will control the global sales network of firm.
Spielwarenmesse eG has welcomed a new sales director in the form of Daniel Pein.
Pein (pictured) will head up the new sales division for the international trade fair and marketing provider.
He has worked in the trade fair business for over 20 years, being responsible for launching the first baby fair into the German market. As of 1999, Pein introduced 12 new show events in Germany and Europe within a decade.
He will now turn his attention to Spielwarenmesse, Kids India, Toyzeria and Toys & Kids Russia and the World of Toys international show programme.
Ernst Kick, CEO of Spielwarenmesse, commented: "We reviewed our sales structures in the light of Spielwarenmesse eG's growing international focus, and have decided to set up our own sales division to work the market more efficiently.
"We are delighted to have Daniel Pein, an experienced show organiser, join our team."
