Unilever is repackaging its Knorr stock pot line in response to changing consumer trends.
The company is launching four- and eight-pack formats that will be available at a lower price point, the company said.
The move is a clear reflection of the tough economic environment in the UK, as consumers look for products at lower entry price points.
It comes at a time when competition in the stock category is stepping up, with the recent launch of Bisto into stock-pots by Premier Foods plc.
Source:
http://www.just-food.com/news/unilever-launches-smaller-pack-knorr-stock-pots_id119857.aspx
