The licensed One Direction stickers from Panini have gone straight to number one.
The official sticker collection was the top-selling collection in Tesco, Co-op, One Stop, WH Smith and Martin McColl last week.
This follows a launch campaign consisting of press and social media activity, as well as nationwide sampling.
Jess Tadmor, head of marketing at Panini, said: "One Direction is a fantastic licence to be working with and we’re delighted that retail and promotional partners are seeing the potential of this collection."
Source:
http://www.toynews-online.biz/news/37823/One-Direction-stickers-No1-in-Tesco-Co-op
