Dell, a US-based multinational computer technology company, has introduced new carbon-negative packaging, which is based on sustainable AirCarbon material developed by Newlight Technologies.
Said to be made from air and greenhouse gases, the plastic material AirCarbon has been verified as a carbon-negative material on a cradle-to-grave basis by Trucost in cooperation with NSF Sustainability.
The new greener and affordable AirCarbon packaging will allow Dell to achieve its goal of using 100% sustainable packaging by 2020.
Set for launch during fall 2014 beginning with the packaging sleeves around new Dell Latitude series notebooks, the new packaging will be initially introduced in the US, with further plans to extend it globally for use in both packaging and products.
Earlier the company used bamboo and wheat straw in packaging its products, which helped eliminate 20 million pounds of packaging and saved 18 million dollars.
In addition, the company is launching new Dell OptiPlex 3030 All-in-One desktop, which is produced by using UL-Environment-certified closed-loop recycled plastic.
The recycled plastic has been developed in partnership with the company's official environmental partner Wistron GreenTech.
Dell CEO Michael Dell said the company has a long-standing commitment to conduct business responsibly.
"Air Carbon packaging and closed-loop recycled plastics are terrific innovations and big steps forward as we work with our customers and partners toward our 2020 goals," Dell added.
Dell, which offers free consumer recycling in 78 countries, is cutting down on e-waste, saving resources and reducing carbon emissions by 11% by reusing plastics that are already in circulation.
Image: Dell's closed-loop recycling process. Photo: Courtesy of Dell.
