The new Artsee Studio from WowWee allows children to transform their drawings into games.
It made its debut at the Consumer Electronics Show in Las Vegas this week.
The product is aimed at children aged three and up, and promises to take them "on an interactive journey of colour, sound and motion".
It's an art creation kit that transforms simple drawings and paintings on the iPad into animated games, activities and more.
The app is available for download in the App Store for free.
A statement read: "Kids can quickly turn a blank canvas into an explosion of colour, sound and movement.
"Also, a parent can easily email the masterpiece to family members or share on social media... the creativity is endless."
The Artsee Studio retails at £39.99 and will be available first exclusively through the ArtSee Studio Website in February.
The product will also be shown off Nuremberg and New York Toy Fairs.
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