Tyco Retail Solutions, a leading global provider of retail performance and security solutions, today announced the release of a new Sensormatic Bottle Cap Tag for wine and spirits.
A notoriously difficult category to protect, the innovative hard tag features a sleek, transparent design to prevent theft, in-store consumption, and bottle content transfer without interfering with open merchandising or brand promotion.
The new Sensormatic tag is the only one available on the market which contains both acousto-magnetic (AM) and radio frequency (RF) technology inside one tag. This combination allows retailers to protect a wide range of merchandise and easily transition from RF to AM without compromising previous hard tag investments.
According to the most recent Global Retail Theft Barometer, wine and spirits are among the most 'high-risk' product lines as they are easy to steal and hide, have a relatively high value, and are frequently resold via the Internet.
Retailers must ensure high value, theft-prone items are protected but also accessible to customers in order to drive sales. With the Sensormatic Bottle Cap Tag, Tyco Retail Solutions offers retailers the highest level of performance and defeat resistance coupled with an aesthetically pleasing design.
"Retailers consistently cite wine and spirits as a top theft category causing approximately $6.6B in lost sales globally, according to the Global Retail Theft Barometer. Due to these concerns, retailers are hesitant to openly display high-loss wine and spirits on the sales floor -- and are more likely to keep the product behind the counter or in lock boxes."
Based on the strong detection capabilities of genuine Sensormatic AM Electronic Article Surveillance (EAS) technology, the new Bottle Cap Tag is highly effective on products containing liquids and fits most bottle neck sizes.
Image:Tyco's innovative Sensormatic tag helps retailers keep high value, theft-prone wine and spirits protected yet accessible to enhance the shopper experience. Photo: Courtesy of MarketWire.
