PureCircle, a US-based producer and marketer of stevia products, is set to commercialize its latest stevia product - high purity Reb D.
This move comes after PureCircle's Reb D received self-affirmed GRAS status following an elaborated safety assessment by an independent expert panel. The company has chosen to formally submit its GRAS notification to the Food and Drug Administration for the agency's additional safety evaluation.
According to PureCircle, high purity Reb D has one of the best sweetness profiles of any steviol glycoside from the stevia leaf. The clean sweetness of PureCircle's high purity Reb D will further enable customers to develop naturally sweetened formulations with very low to no calories, particularly in food and beverages with higher sweetness levels, such as carbonated soft drinks.
PureCircle chief executive officer Magomet Malsagov said that the introduction of introduction PureCircle's Reb D will unlock new reduced and zero calorie food and beverage solutions.
"Over the past two years, we have dramatically accelerated the pace of new stevia solutions to the global market. PureCircle was founded on the knowledge that the stevia leaf is a vast source of innovation and we continue to have a rich pipeline of future solutions to come," Malsagov added.
PureCircle's portfolio of ingredient solutions include PureCircle Alpha, SG95 and PureCircle flavor NSF-02.
