LG Electronics today announced the first U.S. availability of the revolutionary new OLED HDTV, combining the pinnacles of picture quality and design to deliver the ultimate in display technology for home entertainment.
As LG's exclusive OLED TV launch partner, Best Buy today began selling the 55-inch class (54.6-inch diagonal) LG CURVED OLED TV (Model 55EA9800) at the Richfield store. In the coming weeks, Magnolia stores inside Best Buy in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Chicago, Seattle and San Antonio will display and begin selling the thin new premium TV at a suggested price of $14,999. Over the summer, the new TV is expected to roll out to select Magnolia inside Best Buy locations nationwide.
The U.S. launch solidifies LG's early lead in the OLED TV race. Global demand for OLED TV is expected to grow to more than 7 million units by 2016, according to DisplaySearch. LG is the first company to commercialize both the flat screen OLED TV, which has been sold to consumers in Korea since January, and the innovative new CURVED OLED TV, which began sales in Korea in April.
For Best Buy, being first to launch OLED TV in the United States supports the retail giant's leadership strategy focused on offering the latest and greatest technology products.
Exceptional Picture Quality and Design
At only 0.17 inches (4.3 millimeters) thin at the edge of the screen and weighing less than 38 pounds (17.2 kilograms), the new OLED TV produces astoundingly vivid and realistic images thanks to LG's proprietary WRGB technology. The unique WRGB four-color pixel system features a white sub-pixel that works in conjunction with conventional red, green and blue pixels to create the perfect color output. LG's exclusive Color Refiner delivers even greater tonal enhancement, resulting in images that are more vibrant and natural than anything seen before.
The LG CURVED OLED TV is the world's first OLED TV to achieve THX? Display Certification, signifying that it passed more than 600 THX laboratory tests to ensure it delivers the picture quality of a professional post production display.
With its gently curved screen, the new LG CURVED OLED TV represents a unique design statement for discerning high-end consumers. This represents the first major design change in the industry since the widespread introduction of flat-panel TVs to the consumer marketplace more than a decade ago. With more than five years of research behind developing the optimal curvature, the LG CURVED OLED TV delivers an IMAX-like viewing experience in the home.
