Stack Wines has collaborated with creative agency in the US, Commune Advertising to create new packaging design that better communicates use and benefits of its product.
The newly designed packaging uses language and graphics to show users how to use the product proclaiming, 'zip, snap, sip' and the tagline 'Take it with you.'
Other packaging modifications include a see-through sleeve, pairing notes as well as lifestyle suggestions for scenarios.
Each bottle of the company's Cabernet Sauvignon, Pinot Grigio, Chardonnay and Charisma has different usage suggestions based on the varietal of wine along with food pairing recommendations, which serves as a helpful shortcut for consumers when buying wine.
The new design incorporates graphics on products and cases, which also double as point of sale vehicles.
