BMW has scooped up three of the coveted awards presented by the German design Council in the Automotive Brand Contest,the new international brand and design competition launched this year.
The winner of the"Architecture&Events"category was the Sestosenso light installation created in collaboration with FLOS and light designer Paul Cocksedge,while the BMW 328 Hommage won the"Concept&Study"category.
The new BMW 6 Series Coupe also came away with a prize in the"Exterior"category.
With its Automotive Brand Contest,the German Design Council recognizes the pivotal significance of the brand and brand design as key success factors in the motor industry.The Automotive Brand Contest 2011 is the first competition to honour outstanding achievements in the areas of brand management,brand communications and design exclusively in the automotive sector.The focus here is on the all-round presentation of a brand that embraces all media and products.The judges evaluated submissions for a total of 15 competition categories ranging from exterior and interior to brand design and advertising campaigns.Prize-winners are automatically nominated for the Design Award of the Federal Republic of Germany,likewise run by the German Design Council.
The presentation ceremony will be held on September 13,2011 as part of the Automotive Designers'Night during the Frankfurt International Motor Show(IAA).
