Axalta Coating Systems, a leading manufacturer of liquid and powder coatings, launched Axalta Automotive Color of the Year 2015 at the SEMA automotive aftermarket trade show at the Las Vegas Convention Center yesterday.
Axalta's 2015 color of the year, Radiant Red, debuted on the No. 24 Axalta Chevrolet SS driven by four-time NASCAR® Cup Series champion Jeff Gordon. This special paint scheme will light up the track at the Phoenix International Raceway on Nov. 9, when Gordon competes in the 2014 Chase for the NASCAR Sprint Cup Eliminator Round.
Gordon and Ray Evernham, three-time NASCAR champion crew chief and host of Velocity's television show, Americarna, were on hand to help Axalta executives make the announcement at the Axalta Engineered for Speed booth.
"This is an exciting time for both Axalta and our racing team, and I'm glad that I was able to be here to help Axalta reveal its 2015 color of the year," said Gordon. "It's going to be great to have it on the No. 24 car this weekend. Fans really seem to like the Brilliant Flames paint scheme that we revealed in January, and I think they will like this Radiant Red variation, too."
Radiant Red is made from Axalta's Cromax® Mosaic™ low VOC solvent paint brand. It also contains Axalta's Vermeera™ high chroma technology and a sparkle effect. Axalta chose a red hue for several reasons. Axalta's annual Global Automotive 2014 Color Popularity Report's research indicates that the color red is a growing trend in the marketplace. It's been one of the top five most popular colors since 2010 and last year it grew by 3%.
"We created this campaign to share our color expertise in another format that resonates with both our automotive original equipment manufacturer customers, Refinish and custom painters and the consumer," said Axalta's Vice President and head of its North American business, Nigel Budden. "Radiant Red is a vibrant, head-turning hue and the No. 24 Axalta Chevrolet SS wears it well."
