Nexen Tire America Inc. announced the addition of Kyle Roberts to the company as director of Marketing to help lead its strengthened marketing effort towards building a brand that resonates industry-wide.
Nexen says Roberts developed a wealth of experience growing brands through new product development and consumer awareness.
"Nexen has been a viable player in the tire industry for years, but our brand continues to evolve as we grow," says Roberts.
"Our task will be ensuring that our customers and consumers understand that we deliver the highest level of quality and performance while maintaining our value position."
Roberts has an MBA with emphasis in marketing from the University of California Irvine, and a BS degree in marketing from San Diego State University.
