PTC announced that Brooks Brothers Group Inc., the country's oldest clothing retailer, has chosen PTC Windchill FlexPLM software, PTC's Product Lifecycle Management (PLM) solution for retail, to improve product design and development effectiveness, reduce costs and better capture market opportunities.
"Successfully responding to changes in the global market and consumer behaviors necessitates integrated product development and supply chain processes to efficiently secure market opportunities," said Joe Dixon, Senior Vice President, Sourcing and Technical Design for Brooks Brothers.
"By implementing PTC PLM technology, we will be able to improve our product development efficiency, reduce costs and increase our product hit rates by effectively managing the product lifecycle. The solution will also allow us to provide better product assortments for our international markets through collaborative global design and product development with our partners around the world."
PTC's Windchill-based enterprise solution for the Retail and Consumer industries is designed to address both industry-specific challenges as well as everyday business pressures. It offers a high-performance, Web-based platform that provides line planning, specification management, merchandizing, product development, sourcing, costing, quality and compliance with full supply chain collaboration capabilities.
"PTC partners with our retail and consumer customers to enable them to achieve competitive product advantage through speed and efficiency with a comprehensive technology platform," said Howard Heppelmann, senior general manager, Supply Chain Management segment, PTC. "We are pleased to partner with such an iconic brand as Brooks Brothers as they look to build on their rich history and grow their business by realizing the benefits of improved market responsiveness, reduced cycle times and lower product costs."
