Bauer Performance Sports Ltd., a leading developer and manufacturer of high performance sports equipment and apparel, has engaged Liolios Group to lead an expanded investor relations and financial communications program.
"Over the course of the last year, we successfully grew and developed our high performance sports platform that now includes multiple sports across multiple seasons," said Kevin Davis, President and CEO of BPS.
"Given our momentum and diversified portfolio, we are hiring a new firm to share our growth story with a larger audience in the global capital markets, especially within the United States. Liolios Group brings a proven track record of assisting dynamic companies like BPS enhance shareholder value by delivering the right message to the right audience with persistency and focus."
As the new investor relations firm for BPS, Liolios Group will work closely with management to develop and execute a comprehensive capital markets strategy, which will include messaging and corporate positioning, strategic advisory and introductions to new investors and key influencers across the global financial community.
Founded in 1999 and based in Southern California, Liolios Group combines deep capital markets expertise gained from years of Wall Street experience with extensive investor relations and strategic consulting capabilities. The firm has since expanded its U.S. presence, opening an office in New York City. Liolios Group also has an office in Toronto, Canada to support its growing North American client base and institutional relationships in the Canadian market.
With Bauer Hockey's heritage and deep roots in Ontario since its founding in 1927, BPS focused a large percentage of its initial capital markets strategy across Canada following its initial public offering in 2011. Today, with a more diversified portfolio of sports and proven market liquidity, BPS plans to expand its investor outreach.
