SELF, a brand owned by Condé Nast, has unveiled SELF Healthy Kitchen, a new line of frozen meals, marking its foray into packaged foods segment.
The company has teamed up with chef Calvin Harris, CEO of Benevida Foods, to create the new healthy meals range.
The range comprises eight entrees, including Southwest Style Chicken Enchilada with Rice and Sweet Potatoes, Garden Chicken Alfredo with Pasta and Vegetables, Grilled Drunken Chicken with Cilantro-Lime Brown Rice, Three Cheese Lasagna with Beef and Marinara, Southwest Style Vegetable Enchilada with Rice and Sweet Potatoes and Steak with Portobello Mushroom in a Red Wine Sauce.
Available in Kroger, Stop & Shop and select Whole Foods, the new line caters to health-minded consumers looking for convenient, economical ways to eat better, according to the company.
SELF and Condé Nast are set to promote the product range with a marketing campaign on all platforms, including print, digital, social media and through targeted database outreach.
Image: The new frozen meals range includes Three Cheese Lasagna with Beef and Marinara. Photo: courtesy of PRNewsFoto/SELF Magazine.
