The National Basketball Association (NBA) and Crunch Pak, the fresh sliced apples specialist, are teaming up to offer NBA fans a new, healthy snacking option, and the result is a slam dunk!
The new product, called NBA Fit Snackers, contains sliced fresh apples, cheese and pretzels and features several of the league's most popular players such as John Wall, Derrick Rose and Kevin Durant on the label. The suggested retail price is $2.49 and the item is available now at Walmart stores nationwide.
"Professional athletes represent an active lifestyle as they embody aspirational attributes like responsibility and discipline," said Tony Freytag, senior vice president of sales and marketing. "Being able to pair these athletes with fresh produce is a winning combination."
The relationship between the NBA and Crunch Pak is also an effort to engage youth who need better choices in the healthy snacks category.
"We want to encourage kids of all ages to eat more fruits and vegetables," said Freytag. "NBA Fit Snackers are portable; they're easy to toss into a bag and go; and they make healthy eating fun and appealing."
