PIT cited Mr Ratan Tata chairman of TATA Group as saying that the world's cheapest car the TATA Nano is being refreshed to realize its full potential.
Mr Tata said that "We were not prepared to market the car as we should have. I think that has a lot to do with the fact that momentum got lost."
He said that the Nano, nicknamed the people's car, could not realize its full potential in the initial years due to issues like plant transfer and insufficient advertising and dealership network.
He asked whether these issues were being addressed, that "It is being addressed now and I think we will succeed. It is a three to four year old product and we have to do something to refresh the product, which we are also doing."
To a query on what went wrong with the car, which had a price tag of INR 1 lakh and hit the roads in 2009, he said that there were several things including events in West Bengal.
He said that "It caused us to move and caused us to build another plant. That cost us another year from the time of the launch which created a lot of excitement and three months from that launch date, the car should have been on roads. Instead, because of those events, it went on the road a year and half after that event."
The Nano was originally planned to roll out from a plant in Singur, West Bengal, but the plant had to be shifted to Sanand in Gujarat after political protests at its earlier plant.
Source - PTI
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