The Joyville Made campaign, launched in January 2013 by Cadbury owners Mondelez, the chocolatier giant, is based on a new gifting service where customers can create their own bar of chocolate online and send customised Cadbury Dairy Milk bars to their friends and family; the aim being to bring people closer to the chocolate creation process.
The speciality products group said that a special section on the campaign website (www.joyvillemade.com) gives visitors the opportunity to add a name, message and photo to the bar’s sleeve and also create a bespoke web-card with additional photos and videos. The experience is mirrored on Facebook.
CRP created a double side printed pack with litho graphics and a UV varnish on the inside and two colour flexo pre-print on the outside of a brown Kraftliner printed to register.
“The growth of products sold via the internet does not have to exclude branding,” said CRP sales manager Mathew Watts. “We have seen considerable interest from brand owners wanting to find a way to reinforce brand messaging and a high quality feel to their packaging when it arrives in the consumer’s home.”
