Hospitalar is the largest and leading medical trade fair in Latin America. Serving as the stage on which medical devices manufacturers can introduce their range of products, it represents one way for companies to keep pace with the unparalleled opportunities for business-to-business networking and direct trade with Brazilian and other Latin American companies and customers alike. Four thematically related trade fairs will be held concurrently within Hospitalar 2011: Diagnostica (Clinical Analysis and Pathology), Hospfarma (Pharmacy and Drugstores), Reabilitacão (Assistive Devices) and OdontoBrasil (Dentistry). Messe Düsseldorf North America, the subsidiary office of Messe Düsseldorf in Germany - organizer of the renowned MEDICA trade fair, is the exclusive representative office of Hospitalar in the United States and Canada, and also organizes the North American Pavilion at the show every year.