As a widely-publicized software gala held in a row over the past eight years, China (Nanjing) International Software Products& Information service Expo (CIS) has achieved fruitful results in promoting the fusion of industrialization and informatization; Accelerating industries and building a famous software city etc. In 2012, the eighth CIS themed as “fusion, intelligence and innovation” and integrated the professional functions such as technology discussion, talents exchange, achievements transaction and project butting joint and so on, had boasted a biggest scale in the country with an exhibition size of eighty thousand square meters. In addition, some new records were achieved in the aspects of the degree of internationalization, professional visitor number and project negotiation results etc. The expo had welcomed its exhibitors form 48 cities of over 30 countries and regions. The participating enterprises, for the first time, exceeded 1, 000 with an increase of 40% over last year. In the period of the expo, 155 projects were signed with an aggregate investment of 25.8 billion Yuan. Furthermore, more than 200 reporters from 107 media like CCTV, People’s Daily, Xinhua Daily, Wenhui Daily, PR Newswire, People. Com. Cn, Xinhuanet, PhoenixNet, Sina, Sohu, Netease, Tencent and Msn etc., publicized and reported the expo. As a result, the brand influence of the expo greatly takes the lead in the country compared with its similar ones.