Trade Resources Industry Trends Two Infiniti Models Are Built by Nissan in China From 2014

Two Infiniti Models Are Built by Nissan in China From 2014

Nissan Motor will increase the presence of its luxury car division Infiniti in China by building two new models in the country starting in 2014.

Nissan's Chinese joint venture company, Dongfeng Motor (DFL) will build the two new models at its plants.

The company is also planning to increase car sales to half a million vehicles globally by 2016, up from 145,000 compared to last year when it was produced in Japan and the US.

Nissan executive vice president of the global Infiniti & luxury business unit Andy Palmer said that the expansion of the Infiniti business is a key pillar of the Nissan Power 88 mid-term plan.

"This is an important milestone for Infiniti's growth strategy, and for the brand to reach its aggressive sales target of 500,000 units by 2016, local production in the world's largest automobile market is not an option but a necessity to our success," Palmer said.

According to Infiniti, local production of the vehicles will help customers have increased access to its products and contribute to further growth in brand awareness and market share.

Source: http://manufacturing.automotive-business-review.com/news/nissan-to-build-two-infiniti-models-in-china-from-2014-230412
Contribute Copyright Policy
Nissan to build two Infiniti models in China from 2014
Topics: Auto Parts