Throughout history, furniture market has been used to position yourself for high end, it seems a little almost customers conditions can't access to, this makes a large furniture enterprise and furniture sells to China the most potential three fourth market can only be prohibitive. Now, however, a furniture market, in the increasingly fierce competition in the backdrop, have long since abandoned the traditional concept. Not only appeared furniture industry vigorously called on to three level 4 market lively scene, more appear a series of "furniture to the country" sales promotion activity.
Traditional slack furniture market is hot
Because of the weather, the first half of general were not suitable for a new residence is decorated, therefore, every year in the first half of all belong to furniture market is off-season period. And now, many new homeowners, like in the new house isn't has already before decorate the furniture had been chosen. Plus many furniture sell in order to survive the long off-season, have to big price war, even doesn't hesitate to spend some large held sales promotion, therefore, many furniture market in the quiet when it should be cool appeared instead blast scene.
Furniture products fashion trend
With the continuous improvement of living standards dinning chairs , the life grade of people has also had the significant changes. Contemporary in decorating, the colour of furniture of bright, the trend and colorful. In a break furniture of a complete set of single tonal and at the same time, creating the new idea, the painter's technique, sent a set of furniture as a picture of the scene, with different color contrast, outstanding furniture of artistic aesthetic feeling, make the person visual more comfort. In addition, the use of the products of modern furniture appear cycle shrinkage, style, style with the season sex change, this also is the modern 'furniture of change garments according to the specific performance ".
Furniture group buying into fashion
The traditional furniture enterprise in order to capture the market, in the marketing in the link ways of basically has 3 kinds: one is through the agents all over to sell goods on a commission basis; 2 it is all in the rent site, their underwriting; 3 it is through the large furniture stores or furniture city to to showroom. And the bidding collective bulk order, is in last few years most compelling new furniture distribution.
Cheap and fine consumption psychology is who some. Sell a little small than waiting for the discount and the complexity of the sales promotion activity as active attack, bulk organization. Not only can get out more material benefit from, and still can enjoy the car to pick up car etc all kinds of high quality service.
Moreover, as the home market influence off-season, household market demand is reduced, and expand the market demand became imminent thing. In addition to crazy price war and spend a lot of cost investment promotion activities, the bank is furniture enterprise and even household stores attract customers's latest moves. Through the collective bulk order, household stores can not only increase off-season volume, improve sales, attract potential target consumption group; Furniture enterprise will also increase the enterprise affinity, set up the good enterprise image. So "to win more 'things, whether it is at home stores or personal consumption, all beg.
Furniture sales network
Along with the wide application of the Internet in China,dinning chairs as well as the electronic commerce, the rapid rise of network marketing model, the traditional marketing model has failed to meet consumer compact modern life rhythm. Therefore, in order to deal with market changes, reduce the cost of sales, furniture industry has been gradually will battle goes to the Internet.
Although household sales network is still in the first stage, the network mall also exists some obstacles, but industry insiders are generally thought that, along with all walks of life depending on the Internet is more and more strong, household industry in online propaganda dynamics constantly expand, online click number more and more, the network marketing will surely is the developing direction of future home and popular trend.