Trade Resources Industry Trends Product Differentiation Has Been Helping Tainergy Secure Steady Orders

Product Differentiation Has Been Helping Tainergy Secure Steady Orders

Tainergy,a Taiwan-based solar maker,was expected to suffer due to news that an important Europe-based customer had filed for bankruptcy.But Tainergy reported gross margins of negative 0.88%,which is higher than most solar firms.

Industry sources noted that Tainergy's performance shows smaller firms can also survive in harsh market conditions due to less capacity utilization rate pressure.According Kevin Hsieh,president of Tainergy,product differentiation has been helping the company secure steady orders.

 

The market has been concerned with Tainergy's operations since in the past 60%of its orders came from Europe.

Hsieh pointed out that some Europe-based solar firms have been affected by drastic incentive cuts taken by local governments.But so far,the firms have been eager to stay in business and the market for rooftop solar PV system installations have been showing healthy signs,which is likely to help the industry,said Hsieh.Tainergy noted that more than 50%of its orders are still from Europe.

As for securing orders,Tainergy has been aggressively developing products that can withstand various weather conditions.With increasing conversion efficiency and yields,and lower costs,the firm has been able to achieve product differentiation to help secure a stable flow of orders.

Tainergy said order visibility is clear to June.

Product Differentiation Is Key to Securing Orders

Kevin Hsieh,president of TainergyPhoto:Digitimes file photo

 

Source: http://www.digitimes.com/news/a20120508PD210.html
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Product Differentiation Is Key to Securing Orders
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