'47 Brand, a privately-held premium sports lifestyle apparel and headwear brand, announced that Ryan Johnson has been hired as consumer marketing manager for the rapidly growing '47 Brand team. Johnson will oversee all consumer-facing efforts, drawing upon his vast experience in the sports lifestyle category to bring genuine marketing collaborations to '47 Brand.
In his new role, Ryan will be responsible for collecting consumer insights that will play a role in the development of strategic marketing programs designed to engage targeted individuals. He will cultivate unique programs with '47 Brand's licensed partners and leagues to help engage the brand's core consumers.
"I'm excited to have the opportunity to work with the D'Angelos and become an integral part of the team that takes this brand to the next level. '47 Brand's story of hard work and entrepreneurial success deserves to be told and recognized, and that's what we intend to do," said Ryan Johnson, Consumer Marketing Manager for '47 Brand.
Prior to joining '47 Brand, Johnson held the position of Event and Retail Activist with New Era Cap Co., where he led The ERA Project in Los Angeles, aligning the brand's marketing direction within the marketplace. He was also a member of the eight-person marketing team for Power Balance, LLC that was responsible for their "garage to global" growth from 2008 to 2012.
"Ryan understands, and has a passion for, the sports and lifestyle markets. He has proven to be an effective Marketer who can communicate the voice of the brand. We look forward to having him help enhance the consumer experience across events, digital, retail and print channels," said Wayne Best, VP of Marketing for '47 Brand. "He will focus on building and monitoring brand awareness across all target consumer segments, which is essential for '47 Brand to achieve its aggressive growth plans."
'47 Brand designs, creates and retails premium sports lifestyle apparel and headwear made from only the highest-quality fabrics sourced from around the world, providing consumers with the best fit, feel and fashion available today. The family-owned and operated company is driven by its passion and love for sports, hard work and family values. Each employee shares this passion, and it is found in every seam and stitch of every product '47 Brand brings to market.
