Between 6th and 8th July 2013, Mode City Salon International du Swimwear ET de la Lingerie will be launching the trends for summer 2014, as a sneak preview on the worldwide scene, alongside other fashion events at Porte de Versailles, Paris. The 30th edition of the show consecrates the union between the January and July sessions to offer the market a joint expression of the feminine universe, as epitomized by intimates, beachwear and wellbeing.
In line with the January show, which took its inspiration from lunar and polar themes, the July edition will celebrate its 30thbirthday by giving pride of place to the sun. The show will be dressing up in light, gold and sparkle for its special birthday edition!
Solar communications
Through the lens of the Parisian photographer, Jean-Philippe Malaval, known for his many fashion and beauty collaborations throughout the world, January’s figure, instinctive, mysterious and sensitive, is transformed into July’s energetic extrovert, at once bright and glamorous. Mode City sets the tone: warm light, iridescent and glossy effects, golden skin, games of light and shadow, for a show that shines with a thousand lights.
New and improved visitor welcome
As soon as visitors arrive at the show, our team is available to assist them in a streamlined and laidback atmosphere, encouraging them to take the time to plan their visit with a host of toolsnavailable to them: Visitor Guide, ‘Limited Edition’ guide to young designers, giant touch screens featuring information and floorplans, ‘The Selection’ buying guide… as well as a wealth of advice from the Personal Shopper team.
Sources of inspiration for keeping pace with future fashion trends: a Forum delivering a sneak preview of spring/summer collections for 2014, which have only just been finalized! Visitors can even book their place at the spectacular catwalk shows dreamt up by the show’s fashion team.
A NEW ANGLE FOR THE SHOW a fashion-forward experience
Those seeking ideas for developing their boutique should head for the terrace! Mode City is showcasing a comprehensive and previously unseen world of beachwear: in-store entertainment ideas such as customization workshops, beauty workshops, summer beauty tips and new products for a ‘top-to-toe beach look’!
An opportunity to enjoy the show in an alternative way, in a more relaxed atmosphere that remains firmly performance-focused.
This year, Mode City Paris is celebrating the Israeli Couture swimwear brand, Gottex. The show will use the award as an opportunity to pay tribute to the founder of one of the world's most well-known swimwear brands,Lea Gottlieb, who passed away in November 2012,aged 94
Lea created the first glamorous swimsuit brand, with her husband Armin, back in 1956! The designer cared strongly about the quality of her swimwear, as well as seeking original prints by working with high-profile artists and painters. She was inspired by the contrasting colours and unique light of Israeli landscapes: the pink stones of Jerusalem, the blue of Lake Tiberias and the varying greens of Galilee. Floral prints also became a recurring theme. The spirit of Gottex was born!
In the early 1960s, Gottex launched a new trend by introducing the idea of matching swimwear and sarongs. The company gradually grew and innovated (adding Spandex and bra-cups to its designs) and developed a veritable range of Haute-Couture beach apparel. Gottex now produces around 1 million articles per year and exports them to over 90 different countries all over the world. The brand is worn by some of the world's most beautiful women Brooke Shields, Princess Diana, Elizabeth Taylor and more recently Bar Rafaeli. A 1980s icon, the strapless swimsuit remains the brand’s best-selling product throughout the world!
Molly Grad took over as Artistic Director for Gottex in 2009. A graduate of Central Saint Martin’s School in London, Molly honed her skills with Stella McCartney, YSL and Gianfranco Ferre
Summer Night ball
Once upon a time on the outskirts of Paris, the worldwide capital of international fashion, there stood an intimate and sumptuous palace: wonderfully sophisticated and utterly timeless, a symbol of elegance and absolute luxury. Steeped in memories of love and hate, four monarchs, one hundred years of construction… this sumptuous showcase demanded the exceptional. And, since Mode City likes to do things in its own unique way, the show is preparing to open the doors to the Sun King’s residence!
The Salons Internationaux de la Lingerie et du Swimwear will be holding their birthday party at the Château de Versailles, with a private soirée on Sunday July 7th 2013.
1,500 guests from all over the world will celebrate 50 years of intimates and 30 years of summer fashion (access by invitation only).
Trends forum for spring/summer 2014 is brand New & “sunny”!
On the occasion of its 30th birthday, Mode City, in collaboration with the Trend union agency, will be celebrating the Sun and 30 years of innovation in the summer markets
One show, four outlets for expression
THE ESSENTIALS & COCOONING
All the big names in swimsuits, beachwear and swimwear, lingerie and corsetry, loungewear, nightwear and home wear.
JUST FASHION
Fashion and sportswear brands.
DESIGNER LABELS
Luxury and designer collections of intimates, swimwear and beachwear.
LIMITED EDITION
Young intimates and beachwear designers.
3 daily catwalK shows
LINGERIE & SWIMWEAR
Each sector has its own dedicated catwalk show! The show’s top brands take to the stage for a 30-minute overview.
THE SELECTION
The Selection catwalk show, a unique event, bringing together all the key pieces from the collections present at the show.
