Research and Markets has announced the addition of the "Next Generation TV Market Insight" report to their offering.
LCD manufacturers are experiencing profitability deterioration which can no longer be neglected. As a solution, companies are finding a breakthrough by realizing a large-size high-resolution LCD panel screen and commercializing OLED television technology which might lead to the fourth "Big Bang" in the market.
At the same time, ultra-high resolution TV and large-size screen TV over 50 inch is being competitively launched to dominate the next generation technology market, as the price of large LCD panel continue to drop to a level where large TV preferring customers are able to afford, the market for super large, high-resolution (4K2K:UHD) TV over 50 inch in size is growing in a rapid speed.
LCD panel manufacturers have experienced a severe profit deterioration caused by rapid price decline and economic downturn. In order to increase glass efficiency from a current level of 90%-95% to a level of 95%-98%, MMG (Multi Model Glass) was used to produce models of different size simultaneously from a single piece of circular glass plate. As extra-large MMG panel of maximized efficiency started to be developed and mass produced, the sales of new size panel and set product started to expand in the global market, starting from China.
The resolution of a display is rapidly improving to ultra-high definition to produce clearer picture as processor, memory and display device technology develops. The change is not just a simple transition of TV screen resolution but it is a fundamental change and innovation of clouding computing such as broadcasting system, network, contents and imaging technology.
The era of 4K2K (UHD) TV is to come faster than expected as consumers are aware of the value of high-resolution since they are already accustomed to devices like smartphones and as LCD panel manufactures are trying to break through the market with large-size panels. The current FHD (1920x1080) resolution is insufficient in providing high-resolution images for large-size panel of above 50 inch. The keyword for the next generation display technology which Korea, Japan, Taiwan and China focus on is not the state-of-the-art technology but production capacity and process technology.
In the future TV market, deposition technique that is suitable for large-size high-resolution (over 4K2K) having mass production yield rate of conventional LCD level will become the standard technique for OLED and will be the key factor determining the success and failure of the business.
