Trade Resources Industry Views Evrything Announces Integration of Digital Identities with GS1 Standards

Evrything Announces Integration of Digital Identities with GS1 Standards

Evrything, the Internet of Things (IOT) Smart Products Platform for consumer products, has announced industry-first connection of GS1 identifiers with the IOT industrial scale.

With this integration, consumer goods brands can use billions of existing GS1 identifiers deployed on consumer goods to web-enable their products and drive new digital applications across lifecycles of several products.

Evrything’s Active Digital Identities now offers operational support for all GS1 identifiers and GS1 data sharing standards. With this development, all brands can be enabled with GS1 identifiers to seamlessly and rapidly apply IOT technology to drive new digital product lifecycle management capabilities.

GS1 standards are now being used across the globe to identify products, which is critical in enabling products to work with different systems and applications.

Evrything’s partnership with packaging solution providers such as Avery Dennison, Crown and WestRock, is allowing the company to adhere digital identities to products as they are being manufactured.

Its further integration of its Active Digital Identities and GS1 Standards is further strengthening its capability to add speed, convenience and digitalisation scale of all physical products that are developed on existing standard identification methods.

Evrything says that with these #BornDigital products, consumer goods brands can now easily deploy digital applications across product lifecycle including supply chain traceability, quality control and inventory management, direct-to-customer experiences for product information, e-commerce and CRM and sustainability.

End-to-end digital lifecycle management of products can also make supply chains smarter, which can in turn cultivate more valuable customer and consumer connections.

EVRYTHNG co-founder & CEO Niall Murphy said: “GS1 identifiers are the standard in global commerce, and identify billions of products in the supply chain around the world. It’s both exciting and important to the digital transformation of the consumer product industry to leverage GS1 Standards with EVRYTHNG’s innovative Internet of Things technology, thereby providing a shortcut for brands to switch-on their products as digital assets and manage digital product lifecycle at industrial scale.”

GS1 US Industry Engagement & Services senior vice president Siobhan O’Bara said: “As a GS1 US Solution Partner, EVRYTHNG will help our members maximize their existing implementation of GS1 Standards and adapt their digital strategies to a more technology-driven, IoT world.”

Avery Dennison RFID Market Development vice president Bill Toney said: “Janela is one of the first solutions to enable apparel brands and retailers to leverage the power of connected products to drive a seamless in-store shopping experience and reveal consumer analytics, which was once only possible online.

“This GS1 standardization introduces the extension of the RFID EPC standard with 2D barcodes to unlock in-store consumer experiences, with the goal of enhancing store traffic, in addition to capturing in-store shopping journey data received from the same online customer. This is exciting for both the industry and the advancement of omnichannel strategies.”

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