In yesterday's piece on Empowered"digital natives"becoming a force to reckon with we highlighted industry insiders'perspectives on how(and why)we need to get consumers excited about the benefits they can reap from a smart grid.
Most recognize it's an uphill battle–and not just because of angst over smart meters.A recent Smart Grid Consumer Collaborative survey?found 54%of consumers hadn't even heard of the smart grid.
Source:
http://smartgrid.testing-blog.com/2012/12/10/the-next-10-years-maybe-customer-engagement-isnt-so-dang-important/#more-28399
